BxW Project

    BTC Embedded
    Website Relaunch

    Corporate WebsiteRelaunchB2BWordPress

    BTC Embedded Systems AG develops test automation solutions for embedded software. BxW redesigned and implemented the corporate website around technical product communication, recruiting, international content and a structure that helps different audiences find the right entry point.

    BTC Embedded - Homepage
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    Details

    About the Project

    BxW handled strategy, design, content structure and WordPress implementation for the corporate website relaunch.

    Product pages, career paths, international content, blog areas and responsive interfaces were developed into one scalable website structure.

    The website communicates complex B2B technology with stronger orientation and gives customers, partners and applicants clearer paths through the brand.

    Our Contribution

    Scope of Work

    01

    Strategy

    Information architectureProduct structureCareer pathsInternational content
    02

    Design

    Corporate UIPage layoutsUser guidanceResponsive design
    03

    UX

    UX designNavigation logicConversion pathsContact guidance
    04

    Development

    WordPressFrontendPage templatesCMS structure
    05

    Communication

    Multi-languageLanguage structureForm systemNewsletter
    06

    SEO

    SEO foundationSearch structurePage optimization
    07

    Quality

    ResponsiveBrowser testingCookie setupGDPR